Premium Home Hardware Brand

Challenge

Capture more high-intent search demand in a product-specific category.

Context

This brand sold in a premium home category where search behavior is product-specific, commercially intent-driven, and influenced by exact terminology. The core problem was that the site was not capturing enough transactional demand from users already searching with buying intent.

SEO Focus

Long-tail transaction SEO, technical cleanup, and better alignment between site structure and product intent.

The SEO program focused on technical cleanup, category-level relevance, product-group search targeting, and stronger alignment between the site structure and long-tail commercial queries. The goal was not just to improve visibility, but to increase revenue from the specific searches most likely to convert.

Result

In less than 90 days, organic revenue increased by 94.6%, reaching 45.4x ROI and $409,133 in organic search revenue.

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