DTC SEO Case Study / Games ecommerce
Tabletop and Family Games Brand
103.5% revenue growth over 180 days
Challenge
Capture more evergreen and seasonal search demand in a gifting-heavy category.
Context
The brand wanted stronger organic revenue in a category influenced by gifting, evergreen demand, and seasonal spikes.
SEO Focus
Gift-intent SEO, category visibility, and evergreen commercial search coverage.
The work focused on collection-page optimization, gift-intent search targeting, internal linking, and broader category visibility.
Result
Organic search revenue increased 50.7% in 90 days and 103.5% in 180 days, with 6.82x ROI over the 180-day window.
Takeaway
Games and hobby brands benefit from SEO when evergreen intent and seasonal buying behavior are both built into the content and category structure.
Confidentiality
Brand identity, logo, and URL are intentionally withheld under confidentiality obligations. This case study is presented by niche, challenge, SEO model, and business outcome only.
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